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<p>Search engine optimization marketing is one of the buzz words floating around in the media community these days, but its allegations are wide and mostly misunderstood. First of all, there is no silver bullet when it comes to SEO. Google, the undisputed king of &#39;spartan searching&#39;, often redesigns its site-ranking algorithm in order to bring to you the most relevant site listings for your query and to eliminate sites which are found to be &#39;gaming the system&#39; (exploiting weaknesses in the algorithm to rank higher). Therefore, investing in a silver bullet to move to the top of organic rankings - those for which you do not pay to be listed - is just a losing proposition unless your are investing in the right areas.&nbsp;</p>
<p>Where the algorithm never changes is in its intent which has been - and always will be - to seek and present users with the most relevant list of sites for their query. Therefore, the investment must be made into original photographic content, professional site development, world class copy and generally just making quality products or services and placing your best information forward on the internet.</p>
<p>Long gone are the days of stuffing keywords, meta tags and such onto your web page. While there are various technical requirements for a site to be considered quality work by search engines, the proliferation of webmasters and webartists has led to a decline in the technical standards used in most sites. In other words, many beautifully designed sites are never even seen!</p>
<p>Unfortunately, in our fast-paced world, many web designers place emphasis on the sale of quick, inexpensive, but poorly-built websites in order to earn a quick profit and to create the opportunity to sell the customer another slightly better product the next time. At MLT our philosophy is to do it right the first time, building business sites to the highest technical standards, creating an appealing design, and placing original content to attract customers and search engines alike.</p>

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